This post was updated on July 10, 2017
But It will require more than just obtaining a few certifications. Many personal trainers are not naturally gifted business people. But in order to succeed as a personal trainer, you MUST be able to run a business.
When I was training full time (30+ hours a week) I made double the income than some of my friends did working “real jobs” and I was happier with less stress. But it wasn’t always that way. It took me a few years of trial and error and really mastering the art and business of training to truly succeed. Many times I felt like throwing in the towel and I didn’t. More on that here
As a result, I’ve worked with trainers who travel internationally, drive nice cars, and live a comfortable life, some even make six figures. How? Because they ran their business a certain way. Don’t believe me? Check out my testimonials.
It can be a drag to get clients to actually come into the gym for their personal training sessions. As much as people want to physically achieve their goals most people don’t possess the mental determination and strength to actually work and achieve them (Click Here to Find out the mistakes they are making).
The lack of accountability and consistency in your personal training business can really affect your coin, your brand, and the goals of your clients. Getting your clients to understand this is the first step to building your successful personal training business.
Implementing the following strategies from the beginning will be integral to your success as a businessperson and will also help your clients achieve the results they desire.
Your clients’ goals shouldn’t be open-ended. They need to have a timeline of when exactly they need to start seeing progress (because it’s also their job to work out on their own). Session expirations will keep your income consistent (by allowing you to create a business plan) and help your clients actually see results.
Make your clients sign them and hold them to it. No games.
Related: Why Every Girl Boss Needs a Contract
Remember this is your business. You can’t let your clients walk all over you. Show them who’s boss.
Personal Trainers often don’t get the credit that they deserve. I’m not sure if it’s because people don’t understand that you actually have to study to become one, or they just think we wear yoga pants and babysit people all day. Either way people need to know it’s cost me THOUSANDS to get to where I am and to hit you with this knowledge.
If every person who got wedge, one day decided to be a personal trainer and succeeded, we would have even more IG personalities out there. More on IG trainers here.